Frank Block, CEO of FinScore, will present "Online and Offline to become one" at the "Pioneers and Innovations during a time of recession and financial crisis" event. It will take place at Laborbar, Schiffbaustrasse 3, 8005 Zurich on November 25, 2009 (start at 17:00). In this presentation, we describe how the customer picture enlarges and sharpens when enriching offline customer data (CRM) with web behavior profiles. This is especially relevant for personalizing web interactions and for making the web-channel business case.