"FinScore has been a unique provider of  insightful expertise in analyzing and predicting customer behavior and interests to optimize and personalize the user experience on our company portals." (Erwin Roos, Head of Customer Lifecycle Management, Swisscom)

Services

Customer Intelligence

By applying advanced analytics and customer behavior modeling, we help companies to reduce marketing costs while increasing customer profitability. Our approach allows companies to discover which of their clients have most potential or are likely to churn. This knowledge enables marketing and sales to focus their resources on those clients with the highest expected return on investment.

Data Mining

FinScore combines industry knowledge (banking, insurance, telco, etc.) with its ability to process huge amounts of data and advanced statistical analysis, predictive modelling in order to generate valuable knowledge and insights. This is the basis for strategic decisions and optimisation of operational processes.

Products

FinWEB - Customer Online Targeting

FinWEB is a new solution for personalizing web site interactions based on the fusion of customer and web behavioral data.